Saturday 16 October 2010

The Trend City.




It didn't take long for me to realise that I couldn't have chosen a better city to rebrand YO! Sushi in. Any preconceptions that I had of Berlin have well and truly been blown away, because whether it's fashion, design, contemporary art, or the clubbing and multi-media scenes...Berlin definitely has it's finger on the pulse of the times and represents the 'state of the art' in every way, even New York scene scouts pay visits to the German capital.





Berlin techno club culture was born with the fall of the wall. Empty cellars became crammed full of teenagers from both the East and the West and they were united by a love for strobe lights and electronic rhythms. And now more than 20 years later Berlin has become the world capital of club culture.



In 2005 Berlin was appointed the new UNESCO 'City of Design', they stated, "Berlin has demonstrated remarkable social, economic and cultural achievements in the field of design."
The buzz that has been created around Berlin's design culture has lead to major design agencies such as Pentagram moving their european offices there to be in the centre of it all.

The varied cultures of Berlin has lead to many different design styles, and one of the most recognised in Berlin today is graffiti art, most notably on the remains of the Berlin wall. The Berlin Wall East Side Gallery is a long section of the wall where over 100 paintings by artists from all around the world cover this memorial for freedom and make it the largest open air gallery in the world. 



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