Before I get carried away...a little bit about Yo! Sushi!

Seen as it is my mission to re-brand this company and a chosen city (...Berlin) I thought it was only right to gain an insight into what they're all about and the general ethos of the company. 

YO! Sushi is (surprisingly) a sushi restaurant chain that was set up in the UK in 1997. They have been growing in popularity since day one as they offer a unique, quality and affordable alternative to your everyday dining experience. Something that they pride themselves on is getting fresh and tasty food to the customer in an efficient manner, and to achieve this target they cook and prepare all of the dishes on show at each restaurant. 

However what they are most famous for is their use of the japanese style conveyor belt, known as the 'kaiten' concept, to deliver food to the masses. This enables the customer to pick and chose what ever they like as it passes by, and gives you an element of freedom that you don't often have. By incorporating this traditional method into a funky upbeat restaurant atmosphere, YO! Sushi created a totally unique dining concept, and soon become the leader of the UK sushi market.

So where next for the YO! Sushi brand? They now have over 50 restaurants throughout the country with their international market including outlets in Moscow, Dubai and Kuwait, but their main aim is to open restaurants in all major major cities throughout the world, and they've got nothing standing in their way. 


With a new CEO deeming that YO! Sushi needs to evolve and to change, they have decided that "no two restaurants should be the same." They want to take a radical step in terms of branding and make every restaurant unique with the design and styling reflecting each particular location, with the kitchen and serving concept being the only thing that stays the same throughout. So this is where I come in and I will now start my journey towards rebranding YO! Sushi in Berlin!